BRING HOME JOY

Creative directed a visual narrative and design for the festive packaging and campaign of an iconic local cake brand.

Inspired by the Filipino parol, the traditional Christmas star lantern, we see Rodillas Yema Cake as our own edible Christmas star.

In our home province, no Noche Buena or Media Noche table feels complete without the creamy, fluffy indulgence of yema cake. Like the parol, it is a symbol of Filipino Christmas—radiating warmth, joy, hope, and the spirit of celebration.

But while the parol is crafted by hand and brought to life through light, Rodillas Yema Cake is a shining piece of culinary craftsmanship, lovingly made to become the centrepiece of every celebration.

The campaign brings this idea to life by transforming the Christmas star into a visual symbol across the yema cake box. Each star becomes a reminder that Christmas is not simply about what we receive, but about the joy and light we share with others.

With every box we open and every bite we share, we spread a little more Christmas cheer.

Rodillas Yema Cake becomes more than a dessert—it becomes a star on the table, a light in the celebration, and a taste of home.